New Era is the largest and fastest growing headwear manufacturer in the world. It was started way back in 1920, when Ehrhardt Koch persuaded his aunt to take out a second mortgage on her home to raise money to start his dream company. 5,000 U.S. dollars and 14 employees later, Ehrhardt founded the New Era Cap Company in Buffalo, New York. Since then, New Era has become a lifestyle brand of choice for millions of people, and has created products that transcend time, culture, sport, and fashion.

“As an international headwear and apparel brand, New Era’s mission is to create passionate bonds with consumers through authentic lifestyle products and experiences that encourage self expression.” – New Era Cap Company Mission Statement

Having strong roots in sports heritage, as the official on-field cap of Major League Baseball, New Era has evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV, VH1, Trace, etc. It is known as an iconic brand that celebrities, entertainers, musicians, and athletes are regularly seen wearing.

This being said, it is our great pleasure to announce that Mideast Dynasty‘s very own boss/creator DEEN has been named Brand Ambassador for New Era Middle East! With so many different projects in the works, all aiming to sharpen the focus on the Middle East‘s Hip Hop/Urban scene, they could not have picked a better ambassador for the region.

DEEN, of course, already has numerous accomplishments to his name. He was one of the first – if not the very first – non-Arab Hip Hop artist to create a song that aimed to shed light on the situation in Palestine. The song, entitled We Want Peace, featured several well-respected Hip Hop artists, including Crooked I, Bellywize, Chali 2na, and Rakaa Iriscience. DEEN also beat former Ruff Ryders signee Jin in a freestyle battle, has had articles in magazines such as The Source and Rolling Stone Middle East, co-owns his own label Rebellion Records, has mixtapes with DJ Superstar Jay, DJ Warrior, and DJ Envy, and has been featured on mixtapes from DJ Green Lantern and DJ Drama.

Not one to sit still, and always looking to make moves to push himself and the region to another level, DEEN is also producing a documentary entitled Mic Check: Hip Hop in the Middle East. Most recently, DEEN became one of the first additions to D-Block West, the West Coast division of Jadakiss, Styles P, and Sheek Louch – collectively known as The LOX- ‘s label D-Block Records.

DEEN obviously doesn’t lack any ambition or self-drive, and we proudly congratulate him on his latest venture as New Era Middle East‘s Brand Ambassador!!

Check out the official announcement video here, exclusively on Mideast Dynasty!

We’d also like to give a special Shout Out & BIG UP to Alex Medvedev & Kad Hadri for their continued support of the Middle East Hip Hop scene!

For more information on New Era Middle East, visit and “Like” their Facebook page:

Also “Like” DEEN‘s Facebook page: and Follow him on Twitter @Deen562!

Don’t forget to Follow us on Twitter @MideastDynasty and let us know what you think!